A Clear, Collaborative Approach
Most people want to feel a sense of ownership and direction in their financial life, but the complexity makes it hard to get there. Our approach brings everything into one clear, coordinated system so you can make thoughtful decisions with confidence.
Think of it this way: We design the financial engine — you drive the car. We lay out the options, explain the tradeoffs, and help you understand how each choice affects the road ahead. You choose the direction that fits your life, and we stay with you as things evolve, helping you adjust the plan as needed.
It’s a structured, stewardship‑driven way to align your financial decisions with the life you want to build.
Our Values
Just as your values shape how you approach things, our financial planning values shape how we approach financial planning and wealth management. And when our values and your values resonate, we can be a great match for each other.
Our approach is based on six core values:
- Listen. When we provide advice, we spend more time listening than talking because we want to understand your concerns, needs, and goals. We ask questions so that we can deepen our understanding. Only after we understand you and your situation can we help craft a financial plan for you.
- Unique. Everyone has different circumstances, goals, and priorities. We don’t believe in cookie-cutter financial planning. You are unique, and your financial plan should be unique to you.
- Simplify. As you age, grow, and build wealth, complexity will find you. We don’t want to add to the complexity of your life, and we do our best to simplify things when we can. That’s why we don’t provide complex investment strategies.
- Value. We strive to provide excellent service without overcharging for it.
- Educate. We want you to understand the “why” behind our recommendations, so we take the time to teach you. You don’t have to become an expert, but as your understanding grows, you will be more confident in your plan.
- Fiduciary. As a registered investment adviser (RIA) firm, we are legally and ethically required to act as a fiduciary at all times. That means we always must act in your best interest. We have the duty to be loyal to you and to act with care, skill, prudence, and diligence.
If you think our values align with your values, then schedule a consultation or contact us to find out how we can help you with financial planning and wealth management.
Our Approach
At Dominion Financial Advisors, we have structured our approach to financial planning to align with and reflect our core values.
We Begin With Financial Planning
Financial planning is the core of what we do. We prioritize planning before investing, ensuring that we begin with the end in mind. We consider all aspects of your complex life. Simply put, we can’t advise you on investments until we understand your concerns, needs, and goals.
We Are a Fee-Only Firm
The only compensation we receive for our services is from our clients. We do not receive any compensation from anyone else: no referral fees, no kickbacks. We charge for our advice; we don’t charge for investments or anything else: no commissions, no premiums, no service fees. Anyone who sells a product–insurance, annuities, stocks, bonds, etc.–is not required to act as a fiduciary at all times. We would rather be a fiduciary at all times because that is what is in your best interests.
We Are Transparent
Client fees vary based on the complexity of each client’s situation and needs. However, we disclose our fees upfront, before you sign an advisory agreement.
We Are Available
Life happens, things change. Sometimes you have a question today that you didn’t have yesterday. You don’t always have to make an appointment to talk with us. When you need us, just call or email and we’ll be happy to help you.
We Recommend Simple Portfolios
We believe in using a portfolio of low-cost, index and/or rules-based exchange-traded funds (ETFs) and mutual funds as the basis of your portfolio. We believe that consistent diversification and low fees are critical to investor success. We tailor specific portfolios for each client while using our basic investing approach.